Wider target group, larger customer base
The primary purpose of a website is to share information with interested parties and, of course, to attract new clients and customers. The more languages a website is available in, the more customers it will bring. It is possible, however, that one’s product or service is specific to the Hungarian market, but even then, a multilingual approach is beneficial. After all, there are more and more foreigners living in Hungary. So there is a significant part of whom do not speak Hungarian or do not speak it well. Therefore they need the website in foreign languages.
On the other hand, if one has an international company and they want to offer services or sell products abroad, it is essential that their website is available in the languages of the countries concerned, but at least in English.
Search Engine Optimisation: Google results
The success of a website depends largely on where it ranks in Google search results. The strategy and activities to improve search rankings are collectively known as search engine optimisation.
Google only ranks a website for terms that can be found on it. If you want your website to appear in search engines not only for Hungarian-language searches, but also for other languages that match your business goals and market strategy, you will need to translate your website into these languages.
User experience
A multilingual website demonstrates to visitors that we care about as many of them being able to view and understand the site as possible. It also makes it much more convenient and pleasant for potential customers to browse a website in their own language. Enhancing user experience is important to attract prospective customers. Not least, increase their engagement with the website and our company.
Competitive advantage of a multilingual website
It’s very difficult to stand out in the intense competition. Increased advertising noise is disturbingly present in the market. You need to seize every opportunity to stay ahead of the competition. One of these opportunities is creating a multilingual website. It can certainly give your company a positive image, as it indicates thoroughness and careful work!
Not to mention the fact that if similar websites do have a multilingual design, you can’t fall behind them, or if they don’t, you can get ahead of them. So, it is definitely worth switching to a multilingual website as soon as possible.
That certain first impression
Not only when you’re out on a date or just in everyday life, but also in the world of the internet, first impressions matter a lot. We must strive to ensure that a new visitor has the best possible experience when they arrive to our website.
The language selection function is usually located in one of the top corners of a website. So visitors can immediately see whether the website and the company behind it care about foreigners. Beyond the first impression, a multilingual website also indicates a high level of cultural sensitivity. This can help promote positive brand recognition, brand identity and the building of international relationships.
Sales, or increasing conversions
When a visitor arrives on our website, they need to be persuaded by, or engaged in our brand. The aim is obvious: to buy our products or use our services. This is of course much easier to achieve if the content is available in as many languages as possible.
The more people can browse our site in their own language, the more likely they are to buy our products or try one of our services.
And speaking of conversion, it’s also important to mention long-term growth. Multilingual websites also contribute to the long-term growth and sustainability of a business, as entering new markets and gaining international customers can create new revenue streams.
It is important to design your website with the above benefits in mind. However, when it comes to translation, be careful not to cut corners: for a high-quality result, you should always turn to a professional.
