Blogging has been a big trend for years, whether through personal or professional posts, and many companies feature blogs on their websites. Content marketing now has a long history and is an excellent tool for attracting potential customers to our products, brand, or services. In fact, content creation can even strengthen customer engagement. Of course, it’s always best if we can renew ourselves regularly. So we can provide exciting content for our customers. If you want to expand internationally, it’s worth translating your blog posts. This allows you to reach foreign audiences with your content. In this article, we will explore the benefits of blogging and the importance of translation!
What is a Blog, and What is it Good For?
A blog can be a standalone, regularly updated website or part of a larger site, such as a corporate website, where content is continuously refreshed. As mentioned, it can serve personal or business purposes. Personal blogs typically feature individual experiences, stories, or journals. Whereas business blogs are primarily aimed at acquiring new clients. Naturally, regularly updated, interesting content can also attract a steady readership. In the case of a corporate blog, it can also increase sales.
Blog posts are thematic “articles” that break down the blog’s main topic into subtopics. For example, if we were writing a blog post for a bag-selling webshop, the topic could be “autumn handbag trends.” This topic, while closely related to the main theme, would present recommendations for autumn bags. Also in a fun and engaging way, divided into subtopics. Since appearing on Google search results is important here, accuracy, proper keyword usage, structure, and other factors play a crucial role. If done well, it can attract many interested customers to your website. It’s important to note that a blog post isn’t just text. It can be enhanced with images, embedded videos, and other media. These elements help illustrate the content and make the product or service more appealing.
Why is Translating Your Blog Posts Beneficial?
Regular blog posts can also project a positive image of your company. It’s also good to occasionally present professional content with subtle promotional elements. It offers a great way to introduce yourself to clients and provides an opportunity to explain your products or services in greater detail, or respond to customer questions or needs. If you want to showcase yourself on an international stage, or simply address a foreign audience, it’s best to translate these posts into the target language. Most often, this means translating into English, as it is the common language for reaching a broader international audience. However, if your target audience is more specific, it’s advisable to translate the posts into their language as well.
What Translation Options Do We Have?
Machine Translation
Text can be automatically translated using various software or plugins. However, this is only practical for personal blogs, as machine translation cannot guarantee the desired quality. For a corporate website, it’s better to entrust the task to professionals!
Human Translation – The Quality Solution
Professional translators don’t just translate; they faithfully capture the style, tone, and feel of the articles. Specialists experienced in marketing and communication know how to handle and maintain a blog. When translating the original text, they consider many factors that we might not even think of, such as appropriate context, synonyms, and keywords.
What to Consider When Translating a Blog?
For a translation to be truly successful, a deep understanding of the language and culture is essential. Besides knowing simple phrases and grammatical structures, it’s important to be familiar with a wide range of expressions, word choices, and meanings. The translator must also have a thorough knowledge of the cultural characteristics, differences, and subtle nuances that can affect the quality of the translation. Only in this way can the translation be not only accurate and understandable but also reflect the idiomatic expressions and turns of phrase used in the target language and meet the readers’ expectations.
Translated blog content also allows us to insert various links into the text. These links can point to relevant pages on our website or even the homepage. Without question, translating a corporate blog is another great opportunity for your website to perform well on Google’s search rankings. It also makes a good impression on your clients. To produce quality content in a foreign language, trust the task to professionals!
