{"id":6952,"date":"2025-03-18T12:33:28","date_gmt":"2025-03-18T11:33:28","guid":{"rendered":"https:\/\/www.polyglot.hu\/?p=6952"},"modified":"2025-03-18T12:41:03","modified_gmt":"2025-03-18T11:41:03","slug":"what-do-we-mean-by-language-localisation","status":"publish","type":"post","link":"https:\/\/www.polyglot.hu\/en\/what-do-we-mean-by-language-localisation\/","title":{"rendered":"What Do We Mean by Language Localisation?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6952\" class=\"elementor elementor-6952 elementor-6935\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-69ad8c9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"69ad8c9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-af6b9d5\" data-id=\"af6b9d5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-776319e elementor-widget elementor-widget-text-editor\" data-id=\"776319e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Language localisation is one of the key elements of successful international market presence. When making a product, website, or software accessible to an audience that speaks a different language, many people think of translation first. However, language localisation is much more than that. It is not just about transferring words from one language to another\u2014it is about ensuring that the content feels entirely natural to the target audience and resonates with them emotionally. Effective language localisation not only enhances the user experience but also contributes to business growth and competitive advantage.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d05eed1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d05eed1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6022b38\" data-id=\"6022b38\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5885541 elementor-widget elementor-widget-heading\" data-id=\"5885541\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How Does Localisation Differ from Simple Translation?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4472685 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4472685\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0312303\" data-id=\"0312303\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d4fdbc4 elementor-widget elementor-widget-text-editor\" data-id=\"d4fdbc4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Localisation (or linguistic adaptation) is an <a href=\"https:\/\/www.polyglot.hu\/en\/translation\/\">extended form of translation<\/a> that includes adjusting the text to cultural and linguistic specifics. The goal is not just to make sentences understandable but to ensure they feel natural and relevant to local users. This includes adapting measurement units, currencies, date formats, cultural references, and local terminology.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f4fcf1a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f4fcf1a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-aefa5d1\" data-id=\"aefa5d1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6e569e4 elementor-widget elementor-widget-heading\" data-id=\"6e569e4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The Key Difference Between Translation and Localisation\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-62ee6fd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"62ee6fd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d847dfa\" data-id=\"d847dfa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f116b2f elementor-widget elementor-widget-text-editor\" data-id=\"f116b2f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>While translation is about converting text from one language to another, localisation provides a fully immersive experience for the target audience. It takes into account local cultural norms, consumer preferences, and linguistic characteristics.<\/p><p>Let\u2019s look at some everyday examples of linguistic adaptation. The &#8220;Shopping Cart&#8221; label on an English-language website would be translated as &#8220;Bev\u00e1s\u00e1rl\u00f3kos\u00e1r&#8221; in Hungarian. However, a localised version might use &#8220;Kos\u00e1r&#8221; or &#8220;Fizet\u00e9s,&#8221; which better match online shopping habits in Hungary. Another example from the software industry is the &#8220;Submit&#8221; button. Depending on the context\u2014whether it is an accounting program or a website editor\u2014it could be translated simply as &#8220;Bek\u00fcld\u00e9s.&#8221; However, a localised version might be &#8220;Elk\u00fcld\u00e9s,&#8221; &#8220;Ment\u00e9s,&#8221; or even &#8220;J\u00f3v\u00e1hagy\u00e1s,&#8221; depending on what makes the most sense for the target users.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-92bf906 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"92bf906\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ca2ea35\" data-id=\"ca2ea35\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8c8b114 elementor-widget elementor-widget-heading\" data-id=\"8c8b114\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">More Than Just Content Adaptation\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-85440bd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"85440bd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7c3282e\" data-id=\"7c3282e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-17b20cd elementor-widget elementor-widget-text-editor\" data-id=\"17b20cd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.polyglot.hu\/en\/translation\/\">Localisation goes beyond adapting content; visual presentation<\/a> and technical aspects are also important. Some languages use shorter expressions (like English), while others have longer, compound words (like German). A short English label such as &#8220;OK&#8221; might be longer in Hungarian, like &#8220;Rendben&#8221; or &#8220;Igen,&#8221; which could affect the layout of a website or the size of a button. Proper localisation considers not just words but the overall user experience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f8da93d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f8da93d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9faebee\" data-id=\"9faebee\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9764084 elementor-widget elementor-widget-heading\" data-id=\"9764084\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">When Should You Consider Localisation?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fece9a8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fece9a8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c044df5\" data-id=\"c044df5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d90b4ad elementor-widget elementor-widget-text-editor\" data-id=\"d90b4ad\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Any business with a multilingual website or plans for global expansion should consider localisation. Here are some key areas where localisation is commonly required:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8eacaa4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8eacaa4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-39007cd\" data-id=\"39007cd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1251dc6 elementor-widget elementor-widget-heading\" data-id=\"1251dc6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">E-commerce<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cb798f8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cb798f8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-babd78c\" data-id=\"babd78c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-321a091 elementor-widget elementor-widget-text-editor\" data-id=\"321a091\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>When translating content for an online store, it is important to consider not only the language but also customer expectations. Product names should be adapted to local terminology and search engine preferences. For example, the English word &#8220;sneakers&#8221; might be translated as &#8220;sportcip\u0151&#8221; or &#8220;utcai cip\u0151&#8221; in Hungarian, depending on which term is more commonly used and searched for. The checkout process should also be translated clearly\u2014marketing-style wording is not recommended here. &#8220;Proceed to Checkout&#8221; could become &#8220;Tov\u00e1bb a fizet\u00e9shez&#8221; or &#8220;P\u00e9nzt\u00e1rhoz.&#8221; Promotional texts and slogans should avoid literal translation; for example, &#8220;Early Bird Discount&#8221; is better rendered as &#8220;El\u0151v\u00e1s\u00e1rl\u00e1si kedvezm\u00e9ny&#8221; in Hungarian.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f450c44 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f450c44\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b6d5e70\" data-id=\"b6d5e70\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-175a933 elementor-widget elementor-widget-image\" data-id=\"175a933\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"600\" height=\"314\" src=\"https:\/\/www.polyglot.hu\/wp-content\/uploads\/2025\/03\/Polyglot-mit-ertunk-nyelvi-lokalizacio-alatt-hirdetes-akcio.jpg\" class=\"attachment-large size-large wp-image-6938\" alt=\"A term\u00e9kek elnevez\u00e9s\u00e9t igaz\u00edtani kell a helyi sz\u00f3haszn\u00e1lathoz vagy a keres\u0151motorokhoz: p\u00e9ld\u00e1ul az angol \u201esneakers\u201d magyarul lehet \u201esportcip\u0151\u201d vagy \u201eutcai cip\u0151\u201d.\" srcset=\"https:\/\/www.polyglot.hu\/wp-content\/uploads\/2025\/03\/Polyglot-mit-ertunk-nyelvi-lokalizacio-alatt-hirdetes-akcio.jpg 600w, https:\/\/www.polyglot.hu\/wp-content\/uploads\/2025\/03\/Polyglot-mit-ertunk-nyelvi-lokalizacio-alatt-hirdetes-akcio-300x157.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-edbd8bb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"edbd8bb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-81ebfab\" data-id=\"81ebfab\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-58824ba elementor-widget elementor-widget-heading\" data-id=\"58824ba\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Software and Video Games<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dc8d0d1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dc8d0d1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-de0d9cb\" data-id=\"de0d9cb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ea13bfc elementor-widget elementor-widget-text-editor\" data-id=\"ea13bfc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The language adaptation of software largely depends on the target user base, but clarity and practicality are essential. A game, on the other hand, becomes truly immersive when subtitles and character dialogues match the cultural expectations of the audience. In a humorous role-playing game, English wordplay may not work in Hungarian, requiring creative adaptation\u2014similar to film and animation dubbing.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ba89710 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ba89710\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-23f87a7\" data-id=\"23f87a7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6bd372b elementor-widget elementor-widget-image\" data-id=\"6bd372b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"600\" height=\"314\" src=\"https:\/\/www.polyglot.hu\/wp-content\/uploads\/2025\/03\/Polyglot-mit-ertunk-nyelvi-lokalizacio-alatt-szamitogepes-jatekok.jpg\" class=\"attachment-large size-large wp-image-6942\" alt=\"Egy j\u00e1t\u00e9k viszont akkor tud igaz\u00e1n mag\u00e1val ragad\u00f3 lenni, ha a feliratok \u00e9s a karakterek p\u00e1rbesz\u00e9dei is illeszkednek a c\u00e9lk\u00f6z\u00f6ns\u00e9ghez.\" srcset=\"https:\/\/www.polyglot.hu\/wp-content\/uploads\/2025\/03\/Polyglot-mit-ertunk-nyelvi-lokalizacio-alatt-szamitogepes-jatekok.jpg 600w, https:\/\/www.polyglot.hu\/wp-content\/uploads\/2025\/03\/Polyglot-mit-ertunk-nyelvi-lokalizacio-alatt-szamitogepes-jatekok-300x157.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-66999ab elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"66999ab\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-03c1c71\" data-id=\"03c1c71\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d056a78 elementor-widget elementor-widget-heading\" data-id=\"d056a78\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Media and Marketing<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6ddb6f5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6ddb6f5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a55d3a3\" data-id=\"a55d3a3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b0f1990 elementor-widget elementor-widget-text-editor\" data-id=\"b0f1990\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The goal of advertising campaigns is to create an emotional connection with consumers. A slogan that works well in one country may lose its impact in another. For example, Pepsi\u2019s famous slogan &#8220;Come Alive with Pepsi&#8221; was literally translated into Chinese as &#8220;Pepsi brings your ancestors back from the dead,&#8221; leading to a marketing disaster. A well-localised campaign considers the local linguistic and cultural context so that consumers can truly connect with the brand.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7ad4ffa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7ad4ffa\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-abe6e5b\" data-id=\"abe6e5b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fb206e8 elementor-widget elementor-widget-image\" data-id=\"fb206e8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"600\" height=\"314\" src=\"https:\/\/www.polyglot.hu\/wp-content\/uploads\/2025\/03\/Polyglot-mit-ertunk-nyelvi-lokalizacio-alatt-forditas-szakforditas.jpg\" class=\"attachment-large size-large wp-image-6936\" alt=\"Egy amerikai egyetem online marketingkurzus\u00e1nak eredeti p\u00e9ld\u00e1i, mint a Super Bowl rekl\u00e1mok, a magyar hallgat\u00f3k sz\u00e1m\u00e1ra kev\u00e9sb\u00e9 relev\u00e1nsak.\" srcset=\"https:\/\/www.polyglot.hu\/wp-content\/uploads\/2025\/03\/Polyglot-mit-ertunk-nyelvi-lokalizacio-alatt-forditas-szakforditas.jpg 600w, https:\/\/www.polyglot.hu\/wp-content\/uploads\/2025\/03\/Polyglot-mit-ertunk-nyelvi-lokalizacio-alatt-forditas-szakforditas-300x157.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b6d645d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b6d645d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6a9b04d\" data-id=\"6a9b04d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-18e38a6 elementor-widget elementor-widget-heading\" data-id=\"18e38a6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Education and E-learning<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-81a8adb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"81a8adb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bf033a4\" data-id=\"bf033a4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a3ed890 elementor-widget elementor-widget-text-editor\" data-id=\"a3ed890\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.polyglot.hu\/en\/translation\/\">When adapting online courses and educational materials, it is essential not only to translate<\/a> the language but also to localise the topics and examples. For instance, an American university\u2019s online marketing course might include examples such as Super Bowl commercials, which may be less relevant for Hungarian students. While they would understand the reference, they would relate much better to local examples, such as marketing campaigns for the Sziget Festival. This makes the learning process more engaging, improves comprehension, and ultimately leads to a more successful course with more satisfied students.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Language localisation is one of the key elements of successful international market presence. When making a product, website, or software accessible to an audience that speaks a different language, many people think of translation first. However, language localisation is much more than that. It is not just about transferring words from one language to another\u2014it [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":6941,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-6952","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Do We Mean by Language Localisation? - Polyglot<\/title>\n<meta name=\"description\" content=\"What do we mean by language localisation? Is it different from traditional translation? Why is it needed? 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