{"id":4654,"date":"2023-10-17T11:03:19","date_gmt":"2023-10-17T09:03:19","guid":{"rendered":"https:\/\/www.polyglot.hu\/?p=4654"},"modified":"2023-10-17T11:27:16","modified_gmt":"2023-10-17T09:27:16","slug":"top-5-translation-market-trends-in-2023","status":"publish","type":"post","link":"https:\/\/www.polyglot.hu\/en\/top-5-translation-market-trends-in-2023\/","title":{"rendered":"Top 5 translation market trends in 2023"},"content":{"rendered":"\t\t
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At first glance, the term “translation trend” may sound strange. However, there are indeed some trends in the translation market also. Since the beginning of the COVID-19 pandemic, the whole world has been living on the Internet. As the pandemic has worsened, new ways of working have emerged, driven by adaptive technologies and smooth processes. This has also accelerated corporate strategies and services, including customer service, supplier management and teamwork. It has also highlighted the importance of short, clear communication in today’s interconnected society. As a result, the value of translation has increased for businesses looking to expand their reach. In this article, we look ahead to 2023 and present some of the trends we can expect to see in the translation industry.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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1. Translation trend: The growing importance of machine translation and editing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The first observable translation trend is the increasing use of machine translation in the translation industry, a trend that will continue beyond 2023. As the post-editing fees and timeframes for machine translation can be significantly lower than hiring a linguist from the outset, it is understandable that businesses are interested in faster turnaround times and the possibility of reducing costs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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What exactly is post-editing in machine translation?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Speaking bluntly, machine translation is when text is fed into a machine translation tool and the result is produced by an engine. Accuracy levels vary between 60% and 90% depending upon the circumstances. Therefore, this text is sent to a translator or translation agency for post-editing. The translator or translation service then compares any discrepancies with the source document and \u201cpolishes\u201d the work to a professional standard.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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It is no longer just a translation trend, but a market demand that businesses now need streamlined, error-free communication across all the languages spoken within their ranks. The machine translation market was worth $550.5 million in 2019 and is expected to grow even higher \u00a0in 2023 when combined with professional editing of translated texts.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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When the results of a machine translation tool are reviewed (and possibly edited), this process is called Machine Translation Post Editing (MTPE). It is executed by a qualified translator or translation service to guarantee accurate results.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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2. Modern translation trend: transcreation and translation allow more brands to reach international consumers<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Customisation for individual users has been a growing trend in many sectors for some time. This is also a translation trend. This concept has several forms in the translation industry, one of which is transcreation (a word formed by combining the words “translation” and “creation”). Companies can also extend their reach to new demographics by using transcreation and translation to tailor their content to international consumption. They can also help businesses adapt their products and services to appeal to customers in the new culture.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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So what exactly is rebranding when it comes to translation?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The term ‘transcreation’, which is somewhere between the two disciplines of translation and copywriting, is the most commonly used tool to describe the translation of marketing materials. A translator’s job is to take the original message of a company’s advertising and deliver it to a new target market. As a result, they can modify everything from individual words to entire passages of text. The only thing to take seriously is the original intention of the author.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The demand for transcreation and translation services will continue to grow and this translation trend will continue as long as consumers are looking for unique, personalized offers. Thanks to advances in logistics and technology, businesses can now target customers all over the world. Those who do best are those who seek to engage with them in a way that respects their diversity.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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3. Translation trend in learning: the explosion of online learning environments<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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It is obvious that e-learning websites existed before COVID-19. But the pandemic has taken online learning to new heights of popularity. Any form of formal education or training or the process of orienting a new employee falls into this category. One of the greatest strengths of e-learning platforms is their universal accessibility.<\/p>

With the growing popularity of online education, it is essential that such sites offer users the best possible experience while consuming information. This is the reason for online education has rapidly become popular among translators.<\/p>

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Video interpretation and subtitling services<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Forbes reports that the market for online education services could be worth $325 billion by 2025. This will significantly increase the opportunity for businesses to target specific demographics with relevant material. Video captioning and translation will undoubtedly play an important role in this.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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These days, it is not uncommon to find an English-only option when searching for an online course. This immediately reduces the number of people who might be interested in what they have to offer. The market has never been more open to companies willing to invest in video translation services. Consequently, the demand for video translators and captioners has increased since 2021 and this trend in the translation industry is expected to continue in 2023.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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4. Professional translation trend: The ever-increasing demand for language services<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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U.S. News & World Report has ranked interpreters and translators at the top of its list of the best creative and media jobs of 2020. Not surprisingly. According to the US Bureau of Labor Statistics, employment of interpreters and translators is expected to grow by 20% between 2019 and 2029. This is a very rapid increase compared to the average for all jobs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Visual representation in medical translation<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The COVID-19 epidemic has led to a significant increase in demand for medical translation services from surgeons. Similarly, the use of video remote interpreting (VRI) technology is improving the value of language interpreting services. This technology bridges the gap between telephone interpreting and face-to-face interpreting.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The benefits include:<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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